You decided to step up your social media presence by upgrading the marketing strategy of your Instagram business profile, but where do you start? There are a lot of things you can do to make your Instagram profile better than before, and with a little bit of help, you can attract new customers and they can even help you promote your business even further.
If you didn’t have an Instagram account before, then it’s time you create one right now. Make sure it’s got as much information as possible on it and that it’s available to everyone on demand. You should definitely have two things listed: the address of your business (if it’s got a physical space and it’s not just online) and contact details (phone number, website). You should also aim at answering private messages and comments on your posts as soon as possible because this is going to show your followers that you are active and will bring you more traffic on the page. No one likes to wait 3 days for a reply to either their comment or message, so keep on top of your notifications.
Did you know that there are over 8 million business accounts on Instagram only? That’s why you need to post very often, in order to appear as much as possible in people’s feeds without feeling like too much for them as well.
A good start would be finding a theme for your account. It could either be a style of taking pictures or a predominant colour that you can use all the time when editing your posts. Your profile should be coherent and easy to recognize, so having similarities in your posts will help you boost product recall in people and will raise your brand awareness.
Another tip I have for you is to try to keep the description of each post short and sweet. Instagram is picture-driven, so there is no need to post long copy. Most people don’t go on Instagram to read longer texts, and they will probably ignore whatever message you are trying to put out if it’s too long.
Another thing that you need to do in order to prepare for the marketing of your Instagram local business profile is to do your homework. Research. A lot. If you have a business Instagram account, then you have access to lots of data right in the app. Things like your target audience, gender skew, when would be the best time to post and so on are available and already calculated by the social media platform. You just need to make sure you read this data frequently so that you know who you are talking to (your target audience) and what they want from you.
You need to create a content calendar. That means that either on a piece of paper or in a word document (or whatever Instagram analyser tool you wish to use) you need to write down each picture and description you are going to post. Write the hashtags you are going to use. Always use at least one hashtag so you can connect with another audience through that. Having a content calendar will both be a good way of organising your future content as well as a good way of tracking past content you put out.
You won’t master your marketing strategy from the first try, but if you follow these simple tips in preparing for it, at least you are a bit further from failing. The only way to improve your strategy is if you try and try again different ones until you’ve found one that works for you and your type of business.